What we're experiencing, of course, Jay is Mr Stubblebine and co. playing the corporate game from their top table.

Sadly, this is how the game is played. Medium is being re-framed and re-packaged, but not for our benefit - Not for the benefit of the writers, unfortunately.

It's more about how much can be deftly squeezed from us to maximise their bottom line, their net margin.

Compassion, conscience and the greater good are not components of this game and the heavily spun rhetoric is merely designed to disguise. As a professional writer, I've seen it all too often.

If I'm doing Medium and Mr Stubblebine a disservice, then, I'll be the first to offer him a full and frank apology and admit that I was wrong.

Please feel free to reach out and respond, Mr Stubblebine...

We may not win this one, Jay, but we've discovered a lot of good writing in recent years and made some good friends along the way.